Taliban 2.0: An Analysis of Taliban's use of Political Communication During the Kabul 'Triumph' and Ensuing Quest for Global Recognition
In an unprecedented turn of events witnessed in August 2021, a vast territory of Afghanistan fell under complete control of the Taliban on 15th August 2021. Despite 300'000 strong force, Afghan National Army (ANA) failed to put up any resistance against the Taliban blitzkrieg. What was more surprising was the apparent change in the political communication strategy of the Taliban during their conquest and after they took control of Kabul. The way Taliban spokespersons used social media, held press conferences, gave assurances to rival factions, and offered amnesties to the Afghan national army and other rivals played a significant role in the conception of 'Taliban 2.0'. This article sheds light on the use of communication by the group in the first public appearance of their spokesperson Zabiullah Mujahid in a maiden press conference held on 17th August 2021. This particular press conference defines the road map the Taliban has to walk in their quest for Global recognition.
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Taliban, Political Communication, Afghanistan, NATO, Peace
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(1) Muhammad Tabish
PhD Scholar, Department of International Relations, School of Integrated Social Sciences, (SISS), University of Lahore, Punjab, Pakistan.
(2) Kishwar Munir
Assistant Professor, School of Integrated Social Sciences, (SISS), University of Lahore, Punjab, Pakistan
(3) Muhammad Faizan Asghar
Department of International Relations, School of Integrated Social Sciences, (SISS), University of Lahore, Punjab, Pakistan.
Cite this article
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APA : Tabish, M., Munir, K., & Asghar, M. F. (2022). Taliban 2.0: An Analysis of Taliban's use of Political Communication During the Kabul 'Triumph' and Ensuing Quest for Global Recognition. Global Foreign Policies Review, V(II), 29-38. https://doi.org/10.31703/gfpr.2022(V-II).04
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CHICAGO : Tabish, Muhammad, Kishwar Munir, and Muhammad Faizan Asghar. 2022. "Taliban 2.0: An Analysis of Taliban's use of Political Communication During the Kabul 'Triumph' and Ensuing Quest for Global Recognition." Global Foreign Policies Review, V (II): 29-38 doi: 10.31703/gfpr.2022(V-II).04
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HARVARD : TABISH, M., MUNIR, K. & ASGHAR, M. F. 2022. Taliban 2.0: An Analysis of Taliban's use of Political Communication During the Kabul 'Triumph' and Ensuing Quest for Global Recognition. Global Foreign Policies Review, V, 29-38.
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MHRA : Tabish, Muhammad, Kishwar Munir, and Muhammad Faizan Asghar. 2022. "Taliban 2.0: An Analysis of Taliban's use of Political Communication During the Kabul 'Triumph' and Ensuing Quest for Global Recognition." Global Foreign Policies Review, V: 29-38
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MLA : Tabish, Muhammad, Kishwar Munir, and Muhammad Faizan Asghar. "Taliban 2.0: An Analysis of Taliban's use of Political Communication During the Kabul 'Triumph' and Ensuing Quest for Global Recognition." Global Foreign Policies Review, V.II (2022): 29-38 Print.
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OXFORD : Tabish, Muhammad, Munir, Kishwar, and Asghar, Muhammad Faizan (2022), "Taliban 2.0: An Analysis of Taliban's use of Political Communication During the Kabul 'Triumph' and Ensuing Quest for Global Recognition", Global Foreign Policies Review, V (II), 29-38
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TURABIAN : Tabish, Muhammad, Kishwar Munir, and Muhammad Faizan Asghar. "Taliban 2.0: An Analysis of Taliban's use of Political Communication During the Kabul 'Triumph' and Ensuing Quest for Global Recognition." Global Foreign Policies Review V, no. II (2022): 29-38. https://doi.org/10.31703/gfpr.2022(V-II).04