67 gfpr 10.31703/gfpr Global Foreign Policies Review gfpr 2788-502X 2788-5038 Humanity Publications Pakistan 394522 10.31703/gfpr.2023(VI-II).05 4989 1.0 article Analyzing Digital Propaganda in the Indian Sub-continent Rahman Syed Inam ur Rahman Conceptualization Writing – original draft Hussain Shabir Writing – review & editing Asif Mariam Writing – review & editing /Incharge, Department of Media and Communication Studies (DMCS), International Islamic University (IIU) Assistant Professor Islamabad Pakistan Department of Media Studies, Bahria University Professor Islamabad Pakistan National Institute of Pakistan Studies, Quaid-e-Azam University Lecturer Islamabad Pakistan Corresponding Author: Syed Inam ur Rahman, Assistant Professor/Incharge, Department of Media and Communication Studies (DMCS), International Islamic University (IIU), Islamabad, Pakistan.

The authors declare that they have no conflicts of interest.

This study did not require formal ethics approval.

Data sharing is not applicable to this article.

 30 06 2023 06 2023 25 05 2023 6 2 Spring 53 63 25 05 2023

The authors received no specific funding for this work.

 2023 Humanity Publications This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International License. Full Text PDF

Regional This article examines the existing response strategies of Pakistan to Indian digital propaganda. By analyzing selected hashtags over the past five years, media reports, policy matters and academic scholarship, the researcher has identified a number of deficiencies in the prevalent approach and offers policy recommendations for better practices. Overall, this article recommends that Pakistan should articulate a response strategy that has clear objectives, is powered by algorithms, should include news actors and utilize the void created by Modi’s ideological populism in India.

 Indian Digital Propaganda Pakistan Response Algorithms Visuals Conflicts Populism views1126 downloads41 html-views0 google-scholar-citations0 crossref-citations0 Content

Regional This article examines the existing response strategies of Pakistan to Indian digital propaganda. By analyzing selected hashtags over the past five years, media reports, policy matters and academic scholarship, the researcher has identified a number of deficiencies in the prevalent approach and offers policy recommendations for better practices. Overall, this article recommends that Pakistan should articulate a response strategy that has clear objectives, is powered by algorithms, should include news actors and utilize the void created by Modi’s ideological populism in India.

 Conflict of Interest

The authors declare that they have no conflicts of interest.

 Ethics Statement

This study did not require formal ethics approval.

 Data Availability

Data sharing is not applicable to this article.

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